Karl Kyamko

The work began with a real operating problem and exposed gaps in the first approach. By testing the workflow against evidence, the student turned those gaps into a repeatable system the team can keep improving. Graduated Outbound Orchestration Foundations Cohort 3. 6 builds submitted along the way. Every card below is real work from the program, with the artifact linked where one exists.

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Case study

Outbound Orchestration Foundations Cohort 3

A-Z Outbound Engine

The team needed to replace manual work with a system that scales. Built A-Z Outbound Engine as a repeatable Clay workflow. The result is a reusable system the team can inspect, run again, and keep improving.

Case study

Assignment: My self-reflection

Looking back Before OOF: I had the cold email setup (domains, mailboxes, warm-up, sequencer) but my list was a rough guess at "B2B agencies". What I wanted to fix: a tight list and personalization that scales. OOF fixed it. Clay now builds the list, enriches it and writes Email 1. Then I scale the winner.

Case study

Build your outbound engine

My Outbound Engine: Clay to Instantly What I built Sequencer needs an upgrade on my plan, so I built the same engine with the sequencer I already use, Instantly. Clay finds the founders, enriches them and writes Email 1 with my Claygent. Last follow-up: 5 days later, one booking link, opt-out by reply.

Case study

Write your outbound message

The email (Justin Kramm, Founder & Host @ Shitshow Creative)Subject Line: mission-driven brandsEmail Body: Hi Justin, Sorry if this is too upfront, but who on your team reaches mission-driven brands first? I help creative agencies turn cold lists into booked calls. Want me to send it over? 44 words.

Skill map

2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

1 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

0 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Crawl

List buildingVerified

List buildingVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 3 diplomaOct 2026
• Graded assignmentAssignment 2: Enrich your ICP ListOct 2026
• Graded assignmentAssignment 1: Building your ICP listOct 2026

Building blocks6 of 6 proven

Sourcing

• Company search and TAM
• Contact search and buying committee

Logic

• Fit and intent scoring
• Suppression and exclusions
• Lists and audience segments

Activation

• CRM writeback

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Automated outboundVerified

Automated outboundVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 3 diplomaOct 2026
• Graded assignmentAssignment 4: Build your outbound engineOct 2026
• Graded assignmentAssignment 3: Write your outbound messageOct 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Contact enrichment
• AI research with Claygent

Logic

• ICP and campaign brief
• Suppression and exclusions
• Fit and intent scoring
• AI copywriting

Activation

• Outbound delivery

Operate

• Credit economics

Building blocks

12 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 12

Sourcing2Where records come from

Enrichment2What you learn about them

Logic5What you decide

Activation2Where the decision lands

Operate1Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Outbound Orchestration Foundations Cohort 3 diplomaOutbound Foundations

Cohort completed, every submission graded

Oct 2026 · CC-DIP-225239A5Verify

0.25% of the Clay community hold this0.25%of the Clay community hold thisOut of 58,000 people

Badges

5 of 12 earned

First build shipped

Submitted your first assignment

Sep 2026

2.1% of the Clay community hold this2.1%of the community hold this

Five builds shipped

Five assignments submitted

Earned

0.87% of the Clay community hold this0.87%of the community hold this

Cohort finisher

Every module, every submission, graduated

Oct 2026

0.73% of the Clay community hold this0.73%of the community hold this

First reply

Answered a classmate

Oct 2026

1.4% of the Clay community hold this1.4%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

1% of the Clay community hold this1%of the community hold this

Teams I've built for

Lead gen ai systems